Bandwagon
The bandwagon fallacy is when they try to get you to buy their product or eat at their restaurant by telling you how many other people love it. They want you to want to be apart of the "in" crowd.
Exaggeration
Exaggerating in advertising is seen as "stretching the truth" or making something appear more powerful, meaningful, or real than it actually is in order to sell their product.
Katie, Your two examples are probably the most commonly used propaganda techniques in american advertisement. I love your two ads, it made me laugh and look back to when I remembered seeing them my first time. I felt as though your two ads were such perfect examples with the technique used as well.
ReplyDeleteThe bandwagon is such a common one! Everyone wants to do what everyone else is doing--and that is definitely eating at McDonald's. Such a great example.
ReplyDeleteExaggerating is a big one as well, but gullible consumers are the biggest receptors of these products.
I always feel over smart when I see the exaggeration technique that I won't fall for and I always try to avoid these kind of products but eventually when I am hungry I just feel embarrassed to use it but still with the only resort I land up using it.
ReplyDeleteBandwagon reminds me of the old parents' saying -- "If everyone jumped in the lake, would you do it too?" When I was a kid, I always thought, "Well, yes ..."
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